Visual effects designer and consultant whose credits include LADYHAWKE (1985), PREDATOR (1987), COOKIE and FAMILY BUSINESS (both 1989, both opticals & title design), GOODFELLAS (1990, opticals), LAST ACTION HERO (1993), THE DEVIL'S ADVOCATE (1997) and PHANTOMS (1998). He directed an episode of HBO's "Tales from the Crypt" (1989), the feature LITTLE MONSTERS (1989), and the documentary THE PROCESS (2003). He is also an accomplished title designer with XANADU, FLASH GORDON and ALTERED STATES (all 1980), HUDSON HAWK and ANOTHER YOU (both 1991), DEATH BECOMES HER (1992), RI¢HIE RI¢H (1994), EXECUTIVE DECISION and FOXFIRE (both 1996), and TIMELINE (2003) to his credit. He and his brother Robert started R/GA in 1977 with US$15,000. The original company, R/Greenberg Associates, made a name for itself "flying" the opening titles for SUPERMAN. When the film premièred in 1979, audiences clapped after the first 20 seconds. Today, R/GA has 175 employees and grosses $35 million. Restructured in 1992 to resemble a flexible network of nodes, R/GA is made up of seven independent companies. Each specializes in one area of visual imagery, from print to interactive entertainment. If a project uses more than one medium, the companies turn to each other for help. The result: a one-stop visual-effects house. Also in 1992, Bob Greenberg opened RGA/LA to compete with West Coast firms like Industrial Light & Magic. Soon after, R/GA mastered the difficult task of placing a young Clint Eastwood next to President Kennedy for Columbia's IN THE LINE OF FIRE. But it wasn't the first time Greenberg brought the dead and the living together on celluloid - he'd done it before in Woody Allen's ZELIG and in Diet Coke ads pairing Paula Abdul and Cary Grant. Bringing the dead to life is part of R/GA's next big creative push in advertising. Interactive advertising, Greenberg thinks, can benefit from taking celebrity endorsement to the next step, where celebrities communicate with customers on an individual basis, creating a personal dialog. Greenberg is negotiating with the estates of famous actors for the rights to reanimate them as high-cachet virtual hosts. The first interactive ad, for Chrysler, is being released at Time Warner's interactive test site in Orlando, Florida. Another, for the US Postal Service (no kidding), is scheduled to follow. It was announced in 2002 that R/GA would form a partnership with Digital Domain to producer film title graphics. Under his new banner RAG, Inc., he worked with Digital Domain on the titles for STAR TREK: NEMESIS (2002).  Nominated for Achievement in Visual Effects 1987: PREDATOR (w. Joel Hynek, Robert M. GreenbergRobert M. Greenberg & Stan Winston) 1 nomination